The global niche company in ergonomic mouse and keyboard solutions Contour Design has appointed Kenneth Nielsen as Group CEO as of February 1st. At the same time, the head office relocates from the USA to Denmark.

Kenneth Nielsen brings solid experience in generating growth in international companies with a strong focus on digitalization, e-commerce, sales, marketing, and product development as well as management. With his appointment as CEO of Contour Design, Kenneth Nielsen will once again be based in Denmark after a number of years abroad primarily at Apple as well as Amazon and in the past two years as Chief Digital Officer at Dr.Max Pharmacy Chain, one of Europe’s largest pharmacy chains. Kenneth Nielsen also led Salling Group’s digital business as Executive Vice President, Digital &eCommerce, from 2014 to 2020.

“I am pleased to have Kenneth, who I know from Apple, on board as CEO and driver on Contour Design’s growth journey. He has the experience to drive a strong international expansion combined with a focus on building a modern digital platform both for distribution and for the product,” says Chairman Erik Stannow, Contour Design.

Contour Design is a pioneer in ergonomic mouse and keyboard solutions with patented products such as RollerMouse, Unimouse and Balance Keyboard. With the right equipment, users can work safely at the computer without pain or repetitive strings injuries. The products have won several recognized designs awards and sold more than 250.000 units in 2021.

“We see a growing market need both in the Nordic region, where Contour Design already has a very strong position, and in Europe and North America. The potential to expand in all markets is also increasing with the overall increased focus on health and well-being. At the same time, we help to alleviate a costly societal problem,” says Kenneth Nielsen.

Modern working life, with many hours in front of the computer and workstations both in the office and in private homes, places great demands on healthy work habits to avoid load injuries. Contour Design’s long tradition of well-designed ergonomic computer mice offers solutions that prevent damage and increase efficiency.

Contour Design has three divisions responsible for sales and marketing in Europe as well as product development, sales and marketing in North America and a production unit in China. Sales are primarily made through partners such as ergonomic specialists, business dealers and suppliers of office equipment as well as through webshops.

Following Kenneth Nielsen’s appointment as CEO of the Contour Design Group, the company’s founder, Steven Wang, will continue as a board member, and the head office will change from New Hampshire, USA, to Ballerup in Denmark. Polaris became the majority shareholder in Contour Design in January 2021, when Erik Stannow took over as chairman of the board coming from a long business career at Apple and Compaq.

“We are very pleased with our investment in Contour Design and look forward to continuing the further development of the company together with the strong management team and supporting the company’s goal of creating further growth and value for even more digital users through mouse and keyboard solutions that promote health,” says partner Niels Worning, Polaris Equity.

For more information:
Chairman Erik Stannow, +45 60106464
CEO Kenneth Nielsen, +45 24831770

About Contour Design
Founded in 1995, Contour Design is a leader in research, development and design of ergonomic mouse and keyboard solutions. The company’s purpose is to create a healthier working life through ergonomics and injury prevention when working with computers. The award-winning brands such as RollerMouse, Unimouse and Balance Keyboard sold over 1/4 million units worldwide last year. Contour Design is headquartered in Ballerup, Denmark, with responsibility for sales and marketing and product development. In addition, there is a U.S. division responsible for sales and marketing in North America and a production unit in China.

Sustainability practices

We were established in 1995 with the vision to develop and distribute best quality products that improve a key element of social sustainability - the right to safe and healthy working conditions. 

Increasingly, employees all over the world depend on ICT access. Our products are designed to enhance the ergonomics of such work best possibly – whether on-site or working from home.

At Contour Design, we all work together to continue to improve social sustainability around safe and healthy working conditions through innovation, design, and guidance. In addition, we ensure that we continue to prevent or mitigate our adverse impacts on all key areas of social, environmental, and economic sustainability.

Sustainability policy

Making a difference for sustainability

Our product range of more than 15 quality products are all designed to improve the working conditions at the workplace or when working from home or on the move.

We continuously conduct research and development to improve these properties of our products. In collaboration with our users, researchers, and other stakeholders we provide for information, tutorials, and guidance on dealing with work-related health issues and how best to apply our products.  

Our products will enhance your company’s work on responsible business conduct – and improve your company’s productivity.

Find more information, tutorials, and guidance about our products.

We appreciate that all companies need to address environmental sustainability strategically as well. We address climate change and plastic waste reduction proactively. You can read more about our initiatives on this site.

Read our sustainability statement
Contour Design Making a difference for sustainability

Managing its responsibilities for sustainable development

In 2021 our company took a huge leap towards systematic, continued, and transparent management of our risks of social, environmental, and economic impacts.

Our Board of Directors adopted our overarching Sustainability Policy.

Increasingly, employees all over the world depend on ICT access. Our products are designed to enhance the ergonomics of such work best possibly – whether onsite or working from home. 

At Contour Design, we all work together to continue to improve social sustainability around safe & healthy working environments through innovation, design, and guidance. In addition, we ensure that we continue to prevent or mitigate our adverse impacts on all key areas of social, environmental, and economic sustainability.

Take a closer look at our work on due diligence in own operations and in business relationships. You may also want to read our annual sustainability reports.

Read sustainability report
Contour design sustainability report 2021

Environmental initiatives

We appreciate that all companies shall address and reduce their greenhouse gas emissions.

In 2021 we had external assistance in calculating our CO2e for scopes 1, 2, and 3 as a baseline that can assist us in reducing CO2e. Our reduction objectives will be based on Science Based Targets and approved by SBTi. Scope 3 represents 90 per cent of emissions.

You can find our results from 2020 and 2021 on page 116 in our Annual CoP Report (11 in our owners, Polaris Equity’s annual Sustainability Report).


Based on this data, we have initiated a process of:

– Replacing virgin materials with recycled materials in products. Examples of materials are: Aluminum, Plastic and PCBs (printed circuit boards).
– Continuously reducing CO2e by reducing air-travels and -freight, in particular avoiding ‘rush orders’.
– Continuously reducing and improving recycling of packaging materials.
– Developing high quality products with a long lifetime reduces environmental impacts.

Do you have any experience of adverse impacts that we caused or contributed to, or do you want to give us ideas for better preventing or mitigating risks, please contact us.

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